Why we buy what the market tells us to buy

Well, I’ve been out of commission for a while now, so to speak. I got married which quite frankly threw me off schedule in the blogging world. Well, while I’ve been away and letting the weeds grow on my blog, I’ve been learning a few important lessons about starting an entrepreneurial venture such as hosting [...]

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Random Thought #002: What’s in a name “Organic”?

Between a bottle of Heinz Ketchup and Safeway Ketchup of the same volume, the only difference is the price. The number of ingredients are the same. Between a bottle of Safeway Ketchup and Safeway Organics Ketchup, the difference is in the number of ingredients. Safeway Organics Ketchup only contains Tomato Concentrate, Sugar, Salt, Onion Powder [...]

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Marketers Love the Impulse Buying Consumer

Some very strange things have been bubbling up in my mind since re-reading Jostein Gaardner’s Sophie’s World and listening to NPR on the weekend. If you don’t know Sophie’s World, it’s a book that tells a story about philosophy and questins whether humans really exist or if we just are cheating ourselves into thinking that [...]

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Would you take government money?

AIG executives have been the source of much public anger lately for accepting $165 million in bonuses from government money, which has now spurred a new bill passed to ensure that at least 90% of the money from these bonuses will be given back to the government. But, you have to wonder if it were [...]

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Word of the Day: Wakame

This morning, Obama was elected into office. Some studies suggest that presidents age while in office. Just check out some pictures of presidents who have aged during their term. Bogus? I’ll let you be the judge. Wa-ka-me A sea vegetable said to have high levels of thiamine, calcium, iodine and niacin. Allegedly prevents wrinkles. Although [...]

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