Why we buy what the market tells us to buy

Well, I’ve been out of commission for a while now, so to speak. I got married which quite frankly threw me off schedule in the blogging world. Well, while I’ve been away and letting the weeds grow on my blog, I’ve been learning a few important lessons about starting an entrepreneurial venture such as hosting [...]

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Random Thought #001

I decided to start numbering these. There is a lot of talk about self-branding, but I have to say that anyone who makes a career out of being a self-marketer should get an ego check. That includes Guy Kawasaki for making this very typically cryptic, eccentric comment recorded at the Wall Street Journal in regards [...]

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Marketers Love the Impulse Buying Consumer

Some very strange things have been bubbling up in my mind since re-reading Jostein Gaardner’s Sophie’s World and listening to NPR on the weekend. If you don’t know Sophie’s World, it’s a book that tells a story about philosophy and questins whether humans really exist or if we just are cheating ourselves into thinking that [...]

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The Anatomy of the Cold Call

Cold calls are never fun and always tricky. While this post presents the traditional advice of a cold call, it adds a humane element that will help you consider cold calling from a different lens.

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Random Thought of the Day: Brand Equity = Price

I’m preettty involved in other stuff right now since this is the week before President’s Day weekend, so I’ll leave you with one thought about brands and shopping. Just because one brand is hotter than the other (and more expensive) doesn’t mean that it is better. Case in point: The Creative Zen Stone vs. the [...]

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