Between a bottle of Heinz Ketchup and Safeway Ketchup of the same volume, the only difference is the price. The number of ingredients are the same. Between a bottle of Safeway Ketchup and Safeway Organics Ketchup, the difference is in the number of ingredients. Safeway Organics Ketchup only contains Tomato Concentrate, Sugar, Salt, Onion Powder [...]
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Random Thought #002: What’s in a name “Organic”?
Posted in branding, business, Food obsessions, Other, tagged brand premiums, branding story on April 6, 2009 | Leave a Comment »