The Millennium Marketer

I’m debating to attribute the name of someone who had an interesting comment on Twitter. So to be on the safe side, I’ll wait until they say it’s fine That’s a tough one, because social media is supposed to be viral but, you also don’t want to be a Facebook and Opt-Out vs. Opt-In.

Anyway, someone mentioned on Twitter, “Saying I twittered that does not add to the conversation.” It’s hard to be the one making the Me Too statement, unless you can add a different perspective to the same idea.

Two different people in different parts of the world can think of the same exact idea, so if one says it first, does that mean the other isn’t adding to the conversation? Here are some observations on approaches to add more to the conversation.

Conversation, in this case, is general, depending on whatever the subject is that you are involved with.

Yes, two people can have the same idea and add to the “conversation” in a way that is memorable can happen. Some observations:
1) First mover advantage. First person to speak up a great idea. If you’re the first to break the news, you’re definitely going to get most of the attention. TechCrunch and Sixapart had a great strategy for this yesterday. There was also an additional reward factor added in, which also increased the conversation, but it’s tough to say whether the strategy really had comments that added much. :o)

2) Approach. Sometimes it’s not so much about the idea, but it seems in this web 2.0 world, it is about approach. So, if you weren’t the first to speak up about it, but your perspective is different, that speaks volumes. I’ve seen this in different places where career coaches, for example, have totally the same recommendations but they present the information differently to their audiences.

3) Anecdotes. People like to hear a good story. I always find this one challenging, but it is often the most powerful. I read a very long blogpost recently about a ex-CNN producer & blogger that I think is a great example of good anecdote. It was Dugg over a 1000 times.